Video recorded from a live play session in the headset
Nuke Cola Quantum is a speculative energy drink brand, developed from first concept to a playable VR experience. The project began with user research and a persona for focused creative professionals, then moved through a full brand system (logo, color, typography and usage guidelines), a 3D bottle and label design, and a 3D product advertisement.
The final piece is a physics-driven VR carnival game set in a neon sci-fi arcade. Players pick up two blasters powered by charged Quantum batteries and fire energy balls that collide realistically with everything in the scene. Every object can be grabbed, including the Nuke Cola Quantum bottles, which players can stack, arrange, toss or knock down with a shot. The charged batteries tie the gameplay back to the brand’s idea of stored, controlled energy, turning the product into something players interact with rather than just look at.
The project explores how play, physics and presence in VR can make a product more memorable than a traditional advertisement.
Video recorded from a live play session in the headset.
Platform: Meta Quest 3
Engine: Unreal Engine
Interactions: Grab, throw and stack physics objects; battery-powered blasters with physics projectiles
Scope: User research, brand identity, 3D bottle and label design, VR game design
Tools: Unreal Engine, Blender, Illustrator, Photoshop, After Effects
Engine: Unreal Engine
Interactions: Grab, throw and stack physics objects; battery-powered blasters with physics projectiles
Scope: User research, brand identity, 3D bottle and label design, VR game design
Tools: Unreal Engine, Blender, Illustrator, Photoshop, After Effects
